Funnel check

Asana funnel check

Asana's mobile homepage can make an interested visitor wait more than 16 seconds for the main sales message. The same pitch appeared in under two seconds on desktop.

Owner brief

We checked Asana's homepage on desktop and mobile, followed the AI product path, and opened the first signup step without entering an email. One leak was strong enough to publish. The path works, but phone visitors face a long pause before they can judge the offer or move forward.

No current Asana-owned paid destination could be verified, so ad-to-page message match was not assessed.

Highest-Priority Revenue Leaks

Phone visitors can wait more than 16 seconds for the main pitch

In a fresh phone visit, the homepage's main content took 16.4 seconds to finish appearing. On desktop, it took 1.9 seconds. The destination is the same. The wait is not.

That gap matters because the first screen carries the whole sale: "The OS for human-agent teams," followed by Get started and View demo. A buyer comparing work platforms can leave before any of that becomes useful.

Start with the media and page code loaded before the headline. Keep the first pitch and its two actions light enough to appear immediately. FunnelWatch should time this opening screen after homepage releases, campaign changes, and tracking updates, then alert the team when the phone experience slows again.

Asana's mobile homepage shows the human-agent pitch and two actions once the page has loaded.

On desktop, the same pitch and actions appeared in under two seconds during the check.

What is working

All 20 sampled homepage links reached working pages. The homepage gives buyers two clear choices: start now or view a demo. The AI product page carries the human-agent story forward, and the first signup step repeats the free offer before asking for a work email.

The signup step says the trial is free and does not require a credit card before asking for a work email.

Scope of this check

Funnel depth tested: public homepage on desktop and mobile, then the AI product page, pricing page, sales page, and first account-creation step. No email was entered. No account was created, form submitted, demo booked, payment attempted, confirmation checked, or follow-up email tested.

Keep mobile speed from slipping after every release

This leak can return without breaking the site. A new animation, product launch, tracking change, or homepage experiment can quietly delay the pitch while desktop still looks fine.

FunnelWatch can keep opening the live route on a phone-sized screen and warn the team when the sales message takes too long to appear, a key route stops working, or the signup promise changes.