Paid clicks are reaching a slow, partly covered mobile pitch
Four of the five current ads we found send people to this page. On a phone, the main promise took 18 seconds to finish appearing. Then a large consent notice covered the supporting copy and the main trial button.
Owner brief
We followed Sunsama's current ads to the page they use most, checked it on desktop and mobile, tested its first 20 links, and opened the first signup step without entering any details.
The offer itself is strong: a 14-day trial with no credit card. The problem is the first mobile visit. Paid attention lands on a slower, more obstructed version of the pitch.
Paid-click leaks
Mobile visitors can wait 18 seconds for the main promise
On a phone, the first page content appeared after 6.1 seconds. The main promise did not finish appearing until 18 seconds. On desktop, the same main content appeared in 3.6 seconds.
A visitor who tapped "Sign Up" has already shown intent. Making that person wait through a slow opening gives doubt and distraction time to win before Sunsama explains the offer.
Start with the mobile opening. Load the headline, trial promise, and signup action first. Delay the product demo, extra page code, and anything below the first screen until the pitch is visible.
FunnelWatch should retest this destination after changes to the hero, product demo, analytics, or consent setup. The target is simple: keep the promise and trial action fast on a first mobile visit.
The mobile consent notice covers the trial pitch
The first mobile visit opens with a consent notice across the lower part of the screen. It covers the supporting copy and the main "Start free trial" button. A second signup button remains in the header, but the page's clearest offer and its "no credit card" reassurance are hidden.
That is a rough handoff from an ad whose action is "Sign Up." The click arrives, but the page immediately asks for another decision while hiding the reason to continue.
Shrink the notice on mobile or use a compact first layer that leaves the headline, trial terms, and main button visible. Keep the choices clear without letting the notice take over the offer.
FunnelWatch should check this on fresh mobile sessions after consent-platform or page-layout changes. The main trial pitch should remain readable before a visitor makes a consent choice.
Scope of this audit
Funnel depth tested: five current public ads to the main paid destination, then the first signup page. We checked the paid page on desktop and mobile, its first 20 links, its visible trial claim, and the first signup screen.
The signup page showed "14-day free trial" and "No credit card required." We did not enter an email, create an account, submit a form, test onboarding, reach billing, make a payment, or check follow-up emails.
The commercial close
This is the kind of leak that survives a normal design review. The desktop page still looks good. The mobile ad click gets the slower, covered version.
FunnelWatch keeps checking the paid path after ads, pages, consent tools, analytics, and product demos change, so Sunsama can catch the bad handoff before it quietly burns more clicks.