Lume is paying to send shoppers to a product they cannot buy
A current Shop Now ad promotes Lume cream tubes and a two-pack. The click lands on a sold-out Soft Powder tube with no way to add it to the cart.
What we checked for you
FunnelWatch reviewed 100 current ads and followed the three exact Lume shopping paths that could be tested on the main site. We checked each page on desktop and mobile, then followed the buying route as far as the page allowed.
One issue was strong enough to show you. It sits directly between a live Shop Now ad and the first purchase action.
Where paid traffic is leaking
Your cream-tube ad ends at a sold-out product
The current ad
What happens after the click
The ad tells shoppers that "the tube creams are better" and promotes the value of buying two. Its button says Shop Now.
What happened: The exact link opens the Soft Powder Cream Tube page. The product is marked sold out. Pack and purchase choices are unavailable, and the only product action is Notify Me. There is no Add to Cart button.
Why this matters while the ad is running: Someone who clicks ready to buy cannot complete the action the ad invited them to take. The page still loads normally, so this can keep spending without looking like a broken link.
What to change first: Pause or reroute this creative until the advertised cream tubes are in stock. Send the click to an available cream-tube two-pack or another page that matches the ad and lets the shopper buy.
What FunnelWatch would keep watching: Check this exact ad and destination together. Alert the team if stock, pack options, the Shop Now route, or the purchase button stops matching again.
Why this keeps costing you
This leak is easy to miss because neither side looks broken on its own. The ad is live. The product page returns normally. Only the full click path reveals that a shopper reaches Notify Me instead of Add to Cart.
Lume's ads, stock, bundles, product pages, prices, and buying controls change on different schedules. FunnelWatch keeps following those live paths and flags the moment a campaign points at an unavailable product or another purchase step disappears.
Start by monitoring every live product ad against stock and the first working purchase action. That closes this gap now and catches the next one before more ready-to-buy clicks hit a dead end.