Close is making paid signup traffic wait for the offer
Current ads send prospects to Close's AI sales agent trial page. On a phone, the full signup hero took 19.7 seconds to finish appearing. That delay sits between paid attention and a free-trial start.
Owner brief
We checked five current ads, the exact page used by three of them, and the public trial, pricing, and demo routes linked from that page. One issue was strong enough to publish.
The good news: the ad's signup action still matches the landing page, and every public route we checked opened successfully. The leak is the mobile wait before the signup pitch is fully in place.
Funnel depth tested: current ad to the exact AI sales agent page, then the opening of its free-trial, pricing, and demo routes. We did not enter personal information, create an account, book a demo, or test billing.
Highest-Priority Revenue Leaks
A phone visitor can wait 19.7 seconds for the full signup hero
Three current ads point to the AI sales agent trial page. One uses a direct signup action. The creative shows Chloe calling a lead, and the destination asks visitors to start a free trial.
Focused crop of the current ad creative.
On a phone-sized connection, the largest part of that signup hero took 19.7 seconds to finish appearing. The same page completed that step in 1.7 seconds on desktop. The phone view puts the Chloe pitch first, with the trial panel farther down the page.
That is a long pause at the point where a paid visitor is deciding whether to trust the promise and start. Some prospects will leave before the page has made the full case or shown the trial action.
Change the loading order first. Put the mobile headline and trial panel ahead of nonessential page code, large media, and content farther down the page. The goal is simple: make the offer and next step appear quickly, even on a slower phone connection.
FunnelWatch should keep loading this exact paid page on a phone and flag any run where the signup hero slows down, fails to render, or loses its trial action.
The desktop page shows what the handoff should feel like: the Chloe pitch and free-trial form arrive together.
What to change first
Ask the page team to treat the mobile headline and trial panel as the first load. Defer anything that does not help a visitor understand Chloe or start the trial. Then retest the exact paid destination on a slower phone connection before sending more traffic.
Why ongoing checks matter
Paid pages change when campaigns, images, page code, forms, and signup tools change. A page can stay online while the part that earns the trial takes far too long to appear. FunnelWatch can keep checking the same ad-to-signup path and alert the team before a quiet slowdown burns through more budget.