Gorgias is losing pricing-ready visitors at the first click
The homepage asks prospects to discover pricing, then sends that buying intent to a missing page. The same route also made phone visitors wait 19 seconds for the main content to finish appearing.
Owner brief
We checked the public Gorgias homepage promoted alongside the AI Agent 3.0 launch. Three leaks made the cut. The first is a hard break in the path to pricing. The other two weaken the launch promise before a prospect reaches a trial or demo.
Highest-Priority Revenue Leaks
1. The main pricing button leads to a missing page
The opening section puts "Discover pricing" beside "Book a demo." Click the pricing button and the visitor lands on a 404 page.
That is a costly place for a dead end. This visitor has moved past curiosity and is checking whether Gorgias fits the budget. A missing page can end that buying conversation before sales gets a chance.
The fix is already on the site. The main navigation links to a working pricing page. Point the opening button there, then check every repeated pricing link after each site release.
FunnelWatch should keep clicking the visible pricing routes and flag any one that stops reaching a live pricing page.
2. Phone visitors waited 19 seconds for the main content
In the measured phone visit, the main page content finished appearing after 19 seconds. The server answered in less than a third of a second. Most of the wait happened while the browser handled a 9.2 MB page and 331 separate requests.
Paid attention is fragile on a phone. A prospect who tapped through for AI Agent 3.0 can decide the site is broken long before the headline, pricing route, or demo button has settled into view.
Start with the opening screen. Load its headline and two buying choices first. Delay lower-page media, extra page code, and nonessential tags until after the opening offer is usable.
FunnelWatch should keep timing when the opening promise appears and when the pricing and demo choices are ready to use.
3. The 30-day launch offer disappears on the public homepage
The current launch post offers eligible new Shopify brands 30 days free. It asks interested brands to comment for a private link. The public homepage promotes the same AI Agent 3.0 launch, but it does not repeat the 30-day term. Visitors see "Sign up free," pricing, and a demo instead.
That matters for anyone who sees the launch, remembers the offer, then visits Gorgias directly. The page keeps the product story but drops the specific reason to act now. "Sign up free" is not the same promise as 30 days free.
Give launch traffic a public page that repeats the eligibility, 30-day term, and next step in the opening screen. If the offer must stay private, make that explicit in the post and keep the handoff reliable.
FunnelWatch should compare each live launch promise with the page visitors can actually reach and flag when the offer, eligibility, or next step changes on one side only.
What we checked
Funnel depth tested: current public launch post → Gorgias homepage → one public product page. We checked the opening desktop and phone views, page loading, 20 public links, the working pricing route, and the visible routes to a free signup and demo.
The launch post did not expose its private destination, so we did not assess that private page. We did not open or submit the signup or demo forms, enter an email, test scheduling or confirmation messages, sign in, or test payment. No block or human-verification page appears in the screenshots used here.
Fix this first
Replace the broken opening pricing link with the working pricing page. Then strip the phone opening screen down until the promise and buying choices appear quickly.
Keep the route from attention to signup intact
These leaks can return when a launch offer, page route, site code, image, tag, signup flow, or scheduler changes. FunnelWatch can keep following the public route and catch the release that breaks pricing, slows the opening screen, or drops the offer that earned the visit.